Marketing are activities of a company associated with buying and selling a product or service. It includes advertising, selling and even delivering products to people. People who work in marketing departments of companies try to get the attention of target audiences by using slogans, packaging design, celebrity endorsements and general media exposure.
Marketing is everything a company does to acquire customers and maintain a relationship with them. The ultimate goal of marketing is to match a company’s products and services to the people who need and want them, thereby ensuring profitability.
To highlight the importance of marketing, approximately 70% of U.S. adults shop online at least monthly, and 33% are thought to shop online every week. Online sales in the United States alone are expected to increase from $335 billion in 2015 to $523 billion in 2020, a staggering rise of 56%. Taking these statistics into consideration, it is vital for marketers to utilize online tools such as social media and digital advertising, both on website and mobile device applications, as well as internet forums – which are all covered in this course bundle.
This skills bundle covers a variety of marketing courses from internet marketing and social media, to brand building, and learning how to write for marketing purposes. You will have full access to all 13 courses to pick and choose what you want.
Courses can be accessed on both Mac and PC
Access Period: 1 month
Total Duration: 19.5 hours
How does it work? Online video and downloadable notes
Are there online assessments included? Yes
Are there simulators included? Yes, with some of the courses.
Equipment required: PC or laptop and an internet connection
Is it accessible on all devices? Yes
Courses can be accessed on tablets and smart phones
What’s in the bundle?
- Writing for the Web
- Basic Internet Marketing
- Marketing with Social Media
- Creating and Managing Your Corporate Brand
- Marketing And Sales
- Creating A Google AdWords Campaign
- Research Skills
- Communications for Small Business Owners
- Marketing for Small Businesses
- Budgets and Managing Money
- Building a Brand on Social Media
- Introduction to E-Mail Marketing
- Personal Brand
For a complete breakdown of each lesson, please email [email protected].
How our soft skills courses look